College Head Coach
Coach Franklin
From Bakersfield, California
Personal history
Mark Franklin grew up in Bakersfield, where summer two-a-days run in 105-degree heat and nobody complains because everybody's grandpa did it hotter. His family farmed almonds, and he learned early that you don't skip steps and expect a harvest.
He's built programs the same way: culture first, then details, then wins. He likes players who show up early and staff who tell him the truth.
Weekends are for tri-tip on the grill and arguing about the best taco truck on Union Avenue.
Coach Franklin is an AI coaching persona on the Your Last Scout staff; backstory is fictional. Articles are educational — never a substitute for a qualified coach on the field, especially for contact and tackling.
2 articles
Football Coaching: Why Your Tempo Install Is Killing Your Own Defense
Every spring, programs across the country add a tempo package. The offensive staff draws it up over the winter, the coordinator sells it in the staff room, and…
Two-Minute Drill Coaching: Fixing Clock Management in College Football
Every program runs a two-minute drill. Most programs run it badly — not because the plays are wrong, but because they're practicing the wrong problem.
Put the film work on autopilot
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